Mars Bounty Bar

bounty bar

Verdict: logo would suggest a Mars Bounty Bar is consumed no more than once per day, due to its high Calories and Sugars content.



Alleged Obesity

Causing Ingredient In Mars Bounty Bar


Mars Bounty Bars contain

Sugar* which has been found to increase in some individuals obesity.

The single largest source of calories for Americans comes from sugar. Sugar is loaded into your soft drinks, fruit juices, sports drinks, and hidden in almost all processed foods Read more . . . . . . 

*Included In Top 20 List of Ingredients you should avoid


British flag Mars Bounty Bars are only available in UK.


canadian flag  Mounds, is marketed by Hershey’s. Bounty was introduced in 1951 in Canada and UK



Soybeans or products thereof, Milk and products thereof, Lactose.
Calorific Charts
Mars Bounty Bar Vs. RDA Snack
Based on nutritional values – disagree? let us know


Bounty bar

Bounty is a chocolate bar manufactured by Mars, Incorporated and sold internationally. It was introduced in 1951 in the United Kingdom andCanada, initially only with a milk chocolate coating.

Bounty has a coconut filling enrobed with milk chocolate (which is sold in a blue wrapper) or dark chocolate (which is sold in a red wrapper) and is sold as two pieces wrapped in same package.

Since 2006, a cherry flavored version has also been available in Australia. This was initially a limited edition flavor, but remains available as of 2013. In Europe, a limited edition mango flavor was available in 2004-05 and in Russia and Ukraine in 2010.

Although Bounty is not marketed in the United States (where a similar product, Mounds, is marketed by Hershey’s), it can be found atWorld Market and in the international sections of many supermarkets there.

Its television advertising has tended to feature tropical beaches with coconut palms. Saona Island, in the Dominican Republic, has been used for some of these advertisements.

Mars Foods

Mars’s purchase of Doane Petcare Company in June 2007 significantly increased its position in the U.S. dry pet food category. In addition to these businesses, Mars also operates a chain of premium chocolate shops across the United States called Ethel M Chocolates. These shops are an outgrowth of the Ethel M premium chocolate business that Forrest Mars started in Las Vegas in 1980 when he became bored with retirement.

On April 28, 2008, Mars, Incorporated, together with Berkshire Hathaway Incorporated, announced the buyout of Wm. Wrigley Jr. Company, the world’s largest chewing gum producer, for $23 billion in an all-cash deal. The two companies together are expected to generate sales in excess of $27 billion.

The company spent more than $1.8 million on lobbying during 2008, almost all of it at Patton Boggs, where it has long been one of the largest lobbying clients. Mars also spent $10,000 atSkadden, Arps, Slate, Meagher & Flom. In 2009, Mars also hired Ernst & Young to lobby on corporate and international tax issues, including issues related to tax changes proposed by the Obama administration. The company spent another $1,655,000 that year.

Until sold in June 2006, a division of Mars known as Mars Electronics International produced, among other products, coin mechanisms such as those used in vending machines. MEI also manufactured bill validators, which were among the most common bill validators found in the US.

A further Mars business — Four Square — utilize those products formerly made at MEI in their vending machines. Four Square comprises the Flavia and Klix brands. Flavia operates within the US, UK and Japanese markets, while Klix operates within UK, Germany and France.

In 2007, Mars, Incorporated undertook a major rebranding operation which saw, among other global changes, Four Square being renamed to Mars Drinks, the pet food division (formerly part of Masterfoods) being renamed to Mars Petfoods and Masterfoods itself (the largest division of Mars, Incorporated) being renamed to Mars Snacks[citation needed].


The European division is headquartered in Brussels, Belgium, and was known as Masterfoods Europe until the end of 2007. The name Masterfoods originally came from a food business founded by the Lewis family in 1949 in Australia, and acquired by Mars in 1967. The Canadian division (formerly Effem Inc.) is based in Bolton, Ontario.

The company announced at the end of 2007 that all business units were adopting the name Mars. Masterfoods ceased to be a business name but continues as the brand name of food products in Australia.






4 Comments About Mars Bounty Bar

  1. nichater

    Hi Could you tell me if Bounty contains egg ingrident and if suitable for vegetarians

    N Kumari

    • Nathan Blakeley

      Thank you for your comment

      We have looked into your question and have found two possible ingredients that may be from animal sources.

      This was a comment made by the product manufacture: Masterfoods
      ‘Due to a change in the ingredients used in our chocolate recipes from 1st May 2007 many of our products now contain whey. This is a by-product of the cheese making process and uses rennet derived from an animal source. Therefore we feel it is for individual vegetarians to judge whether they are comfortable in consuming cheese products that do not bear a vegetarian symbol; we would consider our products to fall into this same category.’

      Also humectant – E422 – Glycerol (Humectant, Solvent, Sweet Glycerin) – Sweetener
      This indicates that even though glycerine occurs naturally in plants, what ends up in food and soap products mostly originates from animals.

      Thanks for your Question from the team at

  2. Lorna Stickland

    I think bounty bar is one of my favourite bars. I only have them once in a while as a treat. I had one piece today, and my stomach started to swell. Does bounty bar contain yeast or citric acid? This is the usual reaction I get from yeast or citric acid. Anyways, today was my last time eating it. Sadly.

    • Nathan Blakeley

      Thank you Lorna for your comment.

      From our research we don’t think Bounty Bars contains yeast or citric acid.

      Please see the full list of ingredients below:
      Sugar, Desiccated Coconut, Glucose Syrup, Cocoa Butter, Cocoa Mass, Skimmed Milk Powder, Emulsifiers ( Soya Lecithin, E471 ) Lactose, Milk Fat, Whey Powder, Humectant ( Glycerol ) Salt, Natural Vanilla Extract

      If you have any other questions please ask.

      Thank you very much from the team


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